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Roger Daltrey / Wilko Johnson

Working with Universal Music, we were contracted to devise and manage a social media campaign for the launch of the album 'Going Back Home', a collaboration between The Who's legendary vocalist Roger Daltrey, and ex-Dr. Feelgood guitarist Wilko Johnson.

On a limited budget, using a mix of Facebook and Twitter, we engaged with celebrities and music journalists across the globe to spread the word. Social reach passed seven figures within a few days, and, more importantly, pre-orders of the album exceeded all expectations. On its release in March 2014, 'Going Back Home' entered the charts straight in and No.3.

The album remained in the top 40 five months after its launch, later going 'Gold' in the UK. Among several awards, 'Going Back Home' won Classic Rock's Album of the Year, and the album's marketing campaign was shortlisted in the 2014 Music Week Awards.

In addition to the album launch, we were engaged to promote and cover a one-off concert for the duo at London's O2 Shepherd's Bush Empire. The event sold out in short time.

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