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Lebara Loves Easter!

Launched in March 2013, hot on the heels of their Valentine's Day initiative, the 'Lebara Loves Easter' campaign comprised eight apps across seven countries in six languages. Built in under a week, the project included the following elements/features:

- Different competition functionality for the various countries
- mobile versions of each app
- web hosting
- eight databases
- web hosting
- mobile/desktop Facebook advertising - sixteen campaigns:
+ advert set-up
+ monitoring and management
+ funding
- reporting and analytics.

Early entrant numbers across all countries have been very encouraging, and the apps have received some excellent feedback.

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